Build Brands. Lead Strategy. Inspire Teams.

Join Codiste’s growing team as a Digital Marketing Lead and drive growth with your strategic mindset, creativity, and leadership. We are building tech stories that matter.

Digital Marketing Lead

Ahmedabad, Gujarat

Experience: 5+ Years
Job Role: Full Time

Key Responsibilities:

Marketing Strategy and Planning

  • Develop and execute a comprehensive marketing strategy aligned with Codiste’s business goals.
  • Conduct market research to identify target audiences, industry trends, and competitive positioning.
  • Define marketing objectives, key performance indicators (KPIs), and campaign timelines.

Team Leadership and Management

  • Lead, mentor, and manage the marketing team (content creators, designers, digital marketers, SEO specialists, and social media managers).
  • Assign tasks, set clear goals, and ensure team alignment with overall marketing strategy.
  • Provide training, guidance, and performance feedback to team members.

Content and Campaign Management

  • Oversee the creation and distribution of high-quality content (blogs, case studies, social media posts, whitepapers, and videos) across all platforms.
  • Manage end-to-end digital marketing campaigns, including PPC, social media ads, email marketing, and SEO.
  • Develop and maintain a content calendar to ensure consistent brand messaging.

Brand Management and Positioning

  • Enhance Codiste’s brand identity and maintain brand consistency across all channels.
  • Collaborate with the design team to create visually appealing marketing materials.
  • Craft compelling brand stories and positioning statements to differentiate Codiste in the market.

Lead Generation and Conversion Optimization

  • Design and optimize lead generation funnels for B2B clients across multiple channels.
  • Implement growth hacking techniques to drive user acquisition and customer retention.
  • Monitor and improve conversion rates for landing pages, ads, and email campaigns.

Analytics and Reporting

  • Track, measure, and report the performance of all marketing campaigns, making data-driven decisions.
  • Use analytics tools (Google Analytics, HubSpot, SEMrush, etc.) to identify growth opportunities.
  • Present regular reports to the leadership team, highlighting successes, challenges, and actionable insights.

Key Performance Indicators (KPIs):

  • Marketing Qualified Leads (MQLs) generated per month
  • Customer Acquisition Cost (CAC) and Return on Ad Spend (ROAS)
  • Website Traffic Growth (Organic and Paid)
  • Social Media Engagement (Followers, Likes, Shares, Comments)
  • Email Open and Click-Through Rates
  • Brand Awareness Metrics (Reach, Impressions, Brand Mentions)

Required Qualifications:

  • Bachelor’s degree in Marketing, Business Administration, Communications, or related field (Master’s degree is a plus).
  • 5+ years of experience in marketing, with at least 2 years in a leadership role.
  • Proven experience in B2B marketing, especially in technology, AI, or blockchain industries.
  • Strong understanding of digital marketing tools and platforms (Google Ads, Meta Ads, LinkedIn Ads, SEO, Email Marketing).
  • Proficiency in marketing automation tools (HubSpot, Mailchimp, SEMrush).
  • Excellent communication and leadership skills.
  • Analytical mindset with a focus on data-driven decision-making.
  • Creative thinker with a problem-solving attitude.

Preferred Skills:

  • Experience in AI, blockchain, and emerging technology industries.
  • Certification in Digital Marketing (Google Ads, HubSpot, Meta Blueprint).
  • Hands-on experience with growth hacking techniques.
  • Familiarity with content management systems (WordPress) and design tools (Canva, Adobe Creative Suite).
  • Experience with product marketing for SaaS and software solutions.

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Employee Benefits

  • Flexible work schedule
  • Opportunities for rapid skill acquisition and training
  • Involvement in emerging technologies like Blockchain, AI and AR
  • Equal growth opportunities for all employees
  • 18 days of paid leave annually
  • 5-day work week
  • Comprehensive technical training, from coding to architecture
  • Direct client engagement on a global scale
  • Annual appraisal cycle

Ready to Lead?

Take charge of innovation at Codiste. Apply today!

Phone

29+

Countries Served Globally

68+

Technocrat Clients

96%

Repeat Client Rate