Build Brands. Lead Strategy. Inspire Teams.

About the Role:

We're looking for a seasoned Digital Marketing Lead to head multi-channel marketing efforts and manage our internal team. You'll work on high-impact campaigns across digital advertising, SEO, content, and email marketing in AI and blockchain domains.

Your Core Responsibilities

• ●Develop and execute marketing strategies aligned with business goals.
• ●Conduct market research to refine audience targeting and positioning.
• ●Lead and mentor marketing team members and align goals across roles.
• ●Oversee content creation: blogs, social media, whitepapers, and videos.
• ●Manage PPC, SEO, email, and social media marketing campaigns.
• ●Ensure consistent brand identity across all channels.
• ●Design and optimize lead generation and conversion funnels.
• ●Use growth hacking and automation tools to increase acquisition.
• ●Analyze KPIs like MQLs, CAC, ROAS, traffic growth, and engagement.
• ●Present marketing insights and reports to leadership.

Marketing Strategy and Planning

• →Develop and execute a comprehensive marketing strategy aligned with Codiste's business goals.
• →Conduct market research to identify target audiences, industry trends, and competitive positioning.
• →Define marketing objectives, key performance indicators (KPIs), and campaign timelines.

Team Leadership and Management

• →Lead, mentor, and manage the marketing team (content creators, designers, digital marketers, SEO specialists, and social media managers).
• →Assign tasks, set clear goals, and ensure team alignment with overall marketing strategy.
• →Provide training, guidance, and performance feedback to team members.

Content and Campaign Management

• →Oversee the creation and distribution of high-quality content (blogs, case studies, social media posts, whitepapers, and videos) across all platforms.
• →Manage end-to-end digital marketing campaigns, including PPC, social media ads, email marketing, and SEO.
• →Develop and maintain a content calendar to ensure consistent brand messaging.

Brand Management and Positioning

• →Enhance Codiste's brand identity and maintain brand consistency across all channels.
• →Collaborate with the design team to create visually appealing marketing materials.
• →Craft compelling brand stories and positioning statements to differentiate Codiste in the market.

Lead Generation and Conversion Optimization

• →Design and optimize lead generation funnels for B2B clients across multiple channels.
• →Implement growth hacking techniques to drive user acquisition and customer retention.
• →Monitor and improve conversion rates for landing pages, ads, and email campaigns.

Analytics and Reporting

• →Track, measure, and report the performance of all marketing campaigns, making data-driven decisions.
• →Use analytics tools (Google Analytics, HubSpot, SEMrush, etc.) to identify growth opportunities.
• →Present regular reports to the leadership team, highlighting successes, challenges, and actionable insights.

Key Performance Indicators (KPIs):

• ●Marketing Qualified Leads (MQLs) generated per month
• ●Customer Acquisition Cost (CAC) and Return on Ad Spend (ROAS)
• ●Website Traffic Growth (Organic and Paid)
• ●Social Media Engagement (Followers, Likes, Shares, Comments)
• ●Email Open and Click-Through Rates
• ●Brand Awareness Metrics (Reach, Impressions, Brand Mentions)

Required Qualifications:

• ●Bachelor's degree in Marketing, Business Administration, Communications, or related field (Master's degree is a plus).
• ●5+ years of experience in marketing, with at least 2 years in a leadership role.
• ●Proven experience in B2B marketing, especially in technology, AI, or blockchain industries.
• ●Strong understanding of digital marketing tools and platforms (Google Ads, Meta Ads, LinkedIn Ads, SEO, Email Marketing).
• ●Proficiency in marketing automation tools (HubSpot, Mailchimp, SEMrush).
• ●Excellent communication and leadership skills.
• ●Analytical mindset with a focus on data-driven decision-making.
• ●Creative thinker with a problem-solving attitude.

Preferred Skills:

• ●Experience in AI, blockchain, and emerging technology industries.
• ●Certification in Digital Marketing (Google Ads, HubSpot, Meta Blueprint).
• ●Hands-on experience with growth hacking techniques.
• ●Familiarity with content management systems (WordPress) and design tools (Canva, Adobe Creative Suite).
• ●Experience with product marketing for SaaS and software solutions.

You're a Fit If You:

• ●Have 5+ years hands-on digital marketing experience with leadership skills
• ●Can strategize, execute, and manage multi-channel marketing campaigns without constant guidance
• ●Love building teams and scaling marketing operations
• ●Think strategically and execute fast
• ●Are data-driven and can optimize campaigns for maximum ROI

This Role is Not For You If:

• ●You're looking for an individual contributor role without leadership responsibilities
• ●You've never managed a marketing team or multi-channel campaigns
• ●You need constant direction to develop marketing strategies
• ●You're uncomfortable with B2B tech marketing or data analysis

Bonus Points:

• ●Led marketing at a SaaS startup or digital agency
• ●Can create comprehensive marketing documentation and training materials
• ●Familiar with AI, blockchain, or emerging technology marketing