Discover how AI is
changing car design

An AI prompt-based Car Designer Tool that lets users
design car exteriors and vote on the best designs.

The Crux

A leading automobile brand wanted to transform passive spectators into active creators - an AI platform where anyone could design a car skin, put it to a community vote, and win the chance to see their creation on a real vehicle.

Over 3 months, we built a web-based AI platform with a prompt-based texture generation tool, community voting, and infrastructure that handled 10,000 simultaneous users. The winning design is manufactured onto an actual car - turning creative participation into real-world impact for the brand's North American anniversary campaign.

10K+

Simultaneous Users

Engineered to handle peak campaign demand

50K+

Monthly Users Hosted

Consistent performance at scale

1M+

Monthly Requests Handled

During the peak campaign period

Requirement Discussion

The main objective was to develop a platform where creativity turns to active participation, increases brand loyalty, and fills the top of the funnel through brand awareness - with a UI fluid enough for users on any bandwidth.

The platform needed to handle 10,000 simultaneous users, host 50,000 monthly - ultimately scaling to one million requests per month at campaign peak, handled smoothly by a purpose-built scalable infrastructure.

Platform

Web-Based AI

Concurrent Scale

10,000 Users

Timeline

3 Months

AI Stack

OpenAI · Three.js

AI-Generated Skin Output

Prompt → carbon fiber pattern generated in under 3 seconds

Boost User Participation
with Interactive Automotive Design

An advanced AI-driven platform, AutoGraphoGen AI drives user engagement. It allows participants to design and share car exteriors to increase the chance of winning.

3D Configurator

Enables users to create and visualize detailed car designs in a dynamic 3D environment, providing a realistic and connected design experience that boosts engagement and creativity.

Social Sharing & User Management

Users share configured designs on social media, encouraging community voting. Secure authentication and user management ensures smooth participation throughout the campaign.

Secure User Data

Data is stored and managed securely. Daily voting results are accessible via CSV from the admin panel, ensuring 100% transparency and efficient data handling.

Key Features that Enhance User Engagement

Some of the key features that create an engaging and rewarding experience for users. These features also drive participation and enhance brand loyalty.

AI Studio

An integrated AI Studio encourages users to create stunning car designs. It includes functionalities such as a tutorial video, an AI prompt space, a design editor, etc. Users can view their sketches in 3D to enable them to visualize their creations from every angle.

Voting System

The platform includes a secure voting system that allows logged-in users (judges) to cast their votes on their favorite designs. This system ensures fair and transparent voting to encourage community participation. The voting system creates a sense of ownership and excitement among users.

Chatbot

To enhance user experience, an integrated chatbot assists users with platform functionalities and inquiries. Real-time support helps users to participate in the design process, understand voting procedures, and resolve any issues they encounter.

How it comes together

Three phases, one seamless campaign — from a user's creative spark to a real car on the road.

Prompt to Design

User enters a prompt. AI generates the skin.

Participants describe their vision in plain text — "carbon fibre with blue hexagonal accents." OpenAI translates it into a texture pattern, which Three.js renders live onto the 3D car model in under 3 seconds. No design skills needed.

Share to Vote

Designs go live. The community decides.

Submitted skins are shared on social media and surfaced inside the platform. A panel of registered judges and community voters cast their votes in real time. The leaderboard updates live, driving repeat visits and brand engagement.

Win to Manufacture

The winning design gets built into reality.

The top-voted skin is sent to production. The brand manufactures the physical wrap and applies it to an actual vehicle — turning a digital prompt into a car on the road. The creator is credited in the brand's North American anniversary campaign.