01 / The briefA first-time founder's mission
Alex, a Singaporean founder, approached us to build a tool for solving personalised engagement problems for podcasters. Data showed engagement rates ranging from 8% to 20%, with monetization being a major hurdle. As a first-generation entrepreneur, Alex wanted to help podcasters pursue their passion while addressing both engagement and monetization.
02 / The buildFour focused months
We built a tool using sophisticated AI to process large sets of unstructured data. After four months of concentrated effort, the product let podcasters connect individually with each listener - understanding their interests for monetization, and monitoring audience engagement through an interactive dashboard.
03 / The outcomeFrom passive to engaged
Engagement surged up to 33%, and listeners were happy - they got exactly what they needed from a podcast in seconds, without listening to the entire episode. We continue to collaborate with Alex to build more services for podcast creators.