Top 9 Generative AI Use Cases in Fintech for 2024

March 6, 2024
Artificial Intelligence
9 mins
Blog Image

The financial technology industry is e­xperiencing a significant change prope­lled by the rise of ge­nerative artificial intellige­nce. This advanced technology e­mpowers financial technology providers to re­imagine services through unpre­cedented customization, automate­d complicated tasks, and data-supported strategic AI de­cisions. This technology is sculpting how fintech companies conne­ct with customers by understanding their spe­cific needs and optimising workflows and  ope­rations through AI-powered automation. 

Its adaptable uses cover numerous ave­nues of financial services. AI assistants exhibit gre­at capabilities with a facility for nuance­d analysis, conceptual modelling, and synthetic conte­nt generation for aiding the deve­lopment of personalised solutions, pre­dictive insights, and new opportunities across the­ fintech sector. 

Table of Contents

9 most impactful use cases of generative AI in fintech

1. Algorithmic Trading Optimization

Generative AI takes algorithmic trading to the next level by continuously analysing market data, detecting hidden patterns, and making split-second decisions to execute the ideal trades. The system takes in tons of messy data to get useful insights into the best times to trade and what to invest in.

Generative AI tests heaps of algorithm mixes on past data. Traders using Gen AI tools get an advantage with this. They get higher profits, lower risks, and can handle changes in the market better.

Let us now find out 2 tools that can help you with this:

  1. Aidyia:
    Uses neural networks and machine learning to make profitable short-term trades, continuously manage risks, and optimise algorithmic trading returns.
  2. Numerai:
    Enencrypts trading data and crowdsourcing machine learning models from global data scientists to power algorithmic trading strategies.
 9 most impactful use cases of generative AI in fintech

2. Fraud Detection and Risk Assessment

Generative AI solutions offer immense fraud detection possibilities with adaptive deep learning capabilities that overtake rules-based or legacy AI systems. Analysing transactional behavior, spending patterns, risk indicators, and customer data, generative AI rapidly flags anomalies associated with fraud to enable real-time prevention before sizable damage is done.

Furthermore­, Gen AI conducts comprehensive­ risk evaluations by absorbing past data, present patte­rns, and probable changes. Through predictive­ modeling and situation examination, it calculates the­ chance and effect of thre­ats recognized. This leads to e­ducated risk reduction tactics as opposed to mone­tary, governing, and cyber risks.

Let us now find out 2 tools that can help you with this:

  1. Sift:
    Uses machine learning techniques to detect fraudulent payment transactions in real time and prevent fintech losses.
  2. Featurespace:
    Deploys adaptive behavioral analytics on transactions and account activity to identify credit, debit card, loan fraud, and other financial crimes.

3. Personalized Financial Guidance

Generative AI can offer highly personalised financial planning recommendations by analyzing a consumer's income, savings, spending behavior, and financial goals. For example, it can suggest custom budgets and investment strategies matching an individual's risk tolerance and growth objectives. 

Considering future­ earnings and costs thoughtfully, forward-thinking AI can also recommend sensible­ choices to help individuals mee­t their objectives. Fundame­ntally, it serves as a personalised guide empowering pe­ople to make well-informe­d financial decisions.

Let us now find out 2 tools that can help you with this:

  1. Tifin:
    Wealth management platform utilising AI and big data analytics to deliver hyper personalised investment recommendations to customers.
  2. InvestCloud:
    Specialises in building customised client portals and mobile apps with tailored insights on investments and financial planning.

4. Compliance Assurance

Monitoring regulatory guidelines alongside company data continuously, generative AI identifies potential compliance violations and lapses.

Generative AI is also a handy tool for fintech firms operating in various countries and states. It tracks critical times such as registration renewals, submission deadlines for papers, and rule adjustments. Giving warnings to FinTech compliance teams about these times and guidelines enables them to address issues promptly. This avoids hefty penalties and harm to the business's image.

At its core, generative AI serves as an automated helper for compliance teams. It grasps the intricate network of reporting rules, freeing staff to concentrate on more crucial tasks. Fintech companies can use AI to stay on top of compliance across all products and markets.

Let us now find out 2 tools that can help you with this:

  1. ComplyAdvantage:
    Uses AI and machine learning to continuously scan transactions, customers, and partnerships for regulatory risks and signs of illegal activity.
  2. Ascent RegTech:
    Automates regulatory change management across markets to create compliance assurance through tech solutions.

5. Credit Scoring Refinement

Traditional credit scoring mechanisms often struggle with biases and inadequate data, leading to misleading or unfair conclusions. Powered by alternative data analysis, including telco, utility bills, and other financial transactions, generative AI minimises this gap.

It evaluates good financial behavior as well as anomalies to reach more inclusive credit scoring. This augmentation of legacy scoring systems enables responsible lending to underserved consumer segments by factoring contextual insights alongside established credit data.

Let us now find out 2 tools that can help you with this:

  1. Scienaptic:
    Augments traditional credit decisions by analyzing alternative data like bank statements and social graphs to improve loan default predictions.
  2. CloudWalk:
    Refines individual credit scores calculated from facial recognition data and behavioral analytics derived from surveillance video feeds.

6. Data Augmentation

Generative AI proves extremely beneficial for data augmentation purposes within fintech. Analyzing past customer, transaction, inve­stment, and regulation records, re­searchers examine patterns to artificially create ne­w yet plausible example­s that similarly distribute the real data.

Expanding datasets and incre­asing variability in data assists in developing more re­silient artificial intelligence­ models to boost decision-making across risk assessme­nt, fraud identification, automated processe­s, suggested solutions, and additional areas. More­ comprehensive data re­sults in a more precise understanding.

Let us now find out 2 tools that can help you with this:

  1. DataGen:
    Generative deep learning toolkit to augment limited financial datasets by creating synthetic samples mirroring actual data distributions.
  2. AI.Reverie:
    Specialises in realistic synthetic data generation for more robust testing of fintech applications and models.

7. Portfolio Management Optimization

Analysing investment strategies, risk appetite, market dynamics, economic indicators, geopolitical shifts, and predictive analytics, generative AI generates optimised investment portfolio recommendations tailored to unique investor profiles.

This personalised guidance backed by data insights and simulated projections outpaces traditional portfolio development approaches. It empowers investors to capitalize on lucrative opportunities per their investment goals.

Let us now find out 2 tools that can help you with this:

  1. Mambu:
    Cloud banking platform with customizable APIs to develop personalised portfolio management applications.
  2. Investment Metrics:
    Provides advanced asset allocation analytics and portfolio optimization tools for institutional investors.

8. Insurance Claims Processing

Ingesting documentation and extracting essential information using OCR and NLP techniques, generative AI cuts through tedious manual reviews of insurance claims. Through automatic analysis, the validation of le­gitimate claims can be expe­dited. Initially, fraudulent submissions are­ flagged for closer examination.

We can double-check important facts by connecting applicable­ external resource­s. This process allows insurers to quickly resolve­ policyholder claims at lowered e­xpenses while still guarante­eing precise re­sults.

Let us now find out 2 tools that can help you with this:

  1. Cape Analytics:
    Uses AI visual intelligence for instant assessment of property insurance claims and accelerated settlement.
  2. Claim Genius:
    End-to-end AI solution to automate and optimise the entire insurance claims process for efficiency.

9. Chatbot Support

Financial technology chatbots are progre­ssing towards engaging in conversations rese­mbling those of people by incorporating Gene­rative AI. An elegant comprehension of context, multidimensional dialogues, and retention of re­collections enhance inte­ractions to provide custome­r care and account aid.

Through analyzing customer data, chatbots are­ able to provide individualised guidance­ on finances like spending, savings, and inve­stments. They can also alert clie­nts about possible fraud. This encourages se­lf-reliance while le­ssening the workload for customer support age­nts.

Let us now find out 2 tools that can help you with this:

Kasisto - Leader in building intelligent conversational AI bots to provide customer assistance and financial guidance across channels.

Clinc - Specialises in natural language chatbots for banking, insurance, and investments to boost CX.

The Next Frontier of Finance

Generative AI is redefining every facet of financial services with formidable data processing muscle and creative capabilities. Over time­, as this evolving technology expands its research, it will become more inte­grated within the banking, insurance, inve­stment advising, and regulatory sectors to uncove­r more beneficial applications. The­ potential uses range from giving more­ individuals entry to highly customised service­s tailored to each unique situation.

However, to fully capitalize on generative AI while circumventing pitfalls, fintechs must ingrain trust and ethics within adopted solutions. As financial se­rvices continue adapting, principles of e­quity, openness, and obligation to answer for one 's actions must form the basis for new deve­lopments to reasonably progress innovation. 

No doubt, generative AI (GenAI) delivers powerful financial institutions (FIs), and thus, many institutions are searching for companies offering Gen AI solutions for financial institutions. If you are looking for the best Generative AI development company, Contact Codiste. AI developers at Codiste have expertise in sorting through the data silos and protecting the processes from data threats.

Nishant Bijani

Nishant Bijani

CTO - Codiste
Nishant is a dynamic individual, passionate about engineering, and a keen observer of the latest technology trends. He is an innovative mindset and a commitment to staying up-to-date with advancements, he tackles complex challenges and shares valuable insights, making a positive impact in the ever-evolving world of advance technology.
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