Table of Contents

Why Insurance Companies Must Adopt AI in 2024?

March 20, 2024
Artificial Intelligence
7 min
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The insurance industry stands at the center of a technological development driven by artificial intelligence (AI). AI in the insurance industry, a notion that has existed for many years, has re­cently taken remarkable­ strides due to advancements in machine­ learning, deep le­arning, and the vast availability of data. This progress has enable­d AI to approach its long-anticipated capabilities of replicating human-le­vel abilities like pe­rception, reasoning, learning, and proble­m-solving. 

According to a recent report, more than 50% of claims activities will be replaced by automation, with algorithms handling initial claims routing and IoT sensors replacing traditional manual methods of first notice of loss. So, it is becoming clear that insurance companies that fail to adopt AI will be unable to beat their competitors. Contrary to that, insurance companies adopting AI and integrating their operations will find new opportunities. 

Artificial intelligence can deliver on industry expectations through machine learning and deep learning.

The rapid development of AI,  particularly in the areas of machine learning and deep learning neural networks, has been turbocharged by the availability of the massive data sets required to "train" these systems to identify complex patterns and insights. The proliferation of data from sources like connected IoT devices, wearables,  telematics, online data streams, etc. provided the fuel to Artificial Intelligence models developed for insurance companies.

Combining advanced AI with these rich data sources allows insurers to break free of historical constraints around customer underwriting, risk assessment, and pricing that rely on limited data captured at just a single point in time. With AI and machine learning, a customer's evolving risk profile can be continuously re-evaluated based on their real-world behaviours, environmental factors, and another context - opening the door to new dimensions of personalization, accuracy, and responsiveness.

5 Key AI Solutions for Insurance in 2024

Here are five key problems that AI can help insurance companies solve as they head into 2024:

1. The Underwriting Data Gap

Traditional underwriting is constrained by only having data on a customer at a single point in time when the policy is issued. It fails to account for changes in the customer's lifestyle & behaviours that could impact their risk profile over the lifetime of the policy. AI-driven continuous underwriting powered by data from connected devices and IoT sensors can provide a steady stream of insights into a customer's habits and environment, allowing for real-time risk adjustments and personalised pricing.

2. Rising Customer Expectations

Customers today expect the same level of personalization, transparency, and on-demand service that they get from digital giants like Amazon, Netflix, and Uber. Traditional insurance models unable to meet these expectations. With AI, insurers can hyper-personalise product offerings, customer journeys, and services based on a 360-degree view of each customer's specific needs, behaviours, and preferences.

5 Key AI Solutions for Insurance in 2024

3. Operational Inefficiencies

Highly repetitive and manual processes like data entry, triage, submission handling, and basic claims processing are ideally suited for automation through AI and robotic process automation (RPA). Automating these tasks can drastically improve operational efficiency, reduce errors, and allow human employees to focus on higher-value activities that require emotional intelligence, creativity, and critical thinking.

4. Missed Revenue Opportunities

Life insurers in particular have struggled with profitability over the past decade due to factors like low interest rates and outdated product portfolios. AI can help explore new revenue streams through innovative new product lines like parametric insurance, dynamic pricing models, value-added services, and solutions tailored to different life stages and the growing millionaire/middle-class markets.

5. Talent and Skills Gaps 

By 2030, as much as 44% of insurance work could be automated, causing a dramatic shift in the skills and roles required. Insurers will need technology talent to build and deploy AI solutions as well as human talent with strong digital, data, and analytical capabilities to work alongside AI assistants. Closing this talent gap and reskilling existing employees will be critical.

Real-World Use Cases of AI in Insurance

AI is bringing innovative solutions to the­ insurance sector, despite­ its early adoption stage. Already, AI in the insurance industry is transforming various ope­rations:

Underwriting and Pricing

  • Machine learning models to automate risk triaging and routing of submissions.
  • Using computer vision and IoT data to continuously re-evaluate and dynamically reprice insurance costs based on evolving risk profiles.
  • Instantly generate hyper-personalised, bindable policy quotes by feeding internal and external data into AI underwriting models.


  • Deploying AI-powered chatbots and virtual assistants to guide customers through researching, comparing, and purchasing policies online or via messaging apps.
  • Using predictive models to identify customers likely to lapse or buy additional coverages to reduce churn through hyper-personalised cross-selling
  • Augmenting human agents with AI lead scoring, tele-underwriting assistants, and data-driven recommendations to improve sales productivity

Claims Management

  • Applying natural language processing for intelligent routing and automatic categorization of claims submissions.
  • Smart home IoT sensors automatically detect issues like water leaks to trigger rapid claims response before further damage occurs.
  • Mobile apps allowing policyholders to submit video of auto damages for near-instant AI assessment and repair estimates..

Customer Service

  • Virtual agents and chatbots to handle routine policyholder inquiries and requests at low cost.
  • Predictive models to proactively identify and engage customers likely to soon file claims or require assistance.
  • Applying AI to mine unstructured data from customer interactions to uncover experience gaps and improve offerings.

New Product Innovation

  • Parametric, on-demand insurance products like flight delay coverage with automated payouts triggered by predictive AI models.
  • Using machine learning on historical datasets to quantify and create policies for risks previously considered uninsurable.
  • Continuous underwriting with dynamic pricing models that adjust premiums in real-time based on evolving data about policyholder behaviours and lifestyles.

The Future of AI in the Insurance Industry

 The Adoption of AI in Insurance in current and future prediction

The examples above are just the tip of the iceberg when it comes to AI's capabilities in insurance. The global artificial intelligence (AI) in insurance market size is expected to be worth around USD 79.86 billion by 2032. Leading insurers are already deploying AI solutions, but we are still in the very early stages. Advanced innovations like quantum machine learning could one day allow AI to tackle extremely complex problems that conventional systems can't by using quantum computing capabilities. Neuromorphic computing chips modelled after the human brain could lead to massively more powerful AI. Emerging AI guidelines and ethical frameworks will need to be embraced to safely and responsibly govern the growing real-world impacts of AI systems.


Insurance companies must prioritise adopting AI technologies like machine learning in 2024 and beyond - and doing so strategically by addressing data readiness, talent and skills gaps, cultural change, and responsible AI governance. Those insurance companies already beat the competitors by shifting early to this technology and will be well-positioned to thrive in the coming AI-driven future. Those that successfully integrate AI across their value chains will be able to reimagine not just the insurance experience, but their entire business models for the coming AI era.

If you are ready and want to implement AI technologies in the insurance business, let’s connect with Codiste, a reliable machine learning Development Company for developing and implementing AI solutions into your industry. We not only offer customised AI solutions for the Insurance industry but also for many others like Finance, Retail, and so forth. Our best AI Constaltion helps you in fraud detection to streamline claim processes and 24/7 customer services. Connect with our team of experienced AI consultants and AI engineers who help you with AI/ML solutions with a focus on safety and security. Contact Now!

Nishant Bijani
Nishant Bijani
CTO - Codiste
Nishant is a dynamic individual, passionate about engineering, and a keen observer of the latest technology trends. He is an innovative mindset and a commitment to staying up-to-date with advancements, he tackles complex challenges and shares valuable insights, making a positive impact in the ever-evolving world of advance technology.
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